The Power of Branding
A brand identity system visually tells a story to your customers, but it goes far beyond a logo. A well-crafted brand is rooted in strategy and an understanding of your audience. It should be memorable. It should bring trust and credibility. It should immediately connect with your audience.
Our Proven Brand Process
Read through each project phase to understand the branding process you will be taken through.-
During the discovery phase, we will get to know your brand. We will send you a brand strategy questionnaire for you to complete. We love to learn all about your brand and the more information you can provide, the better. After you complete the brand strategy questionnaire, we will schedule a Kickoff Call to discuss your branding goals.
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In this phase, we will present everything covered in your brand strategy questionnaire into a laser-focused one-page brand strategy page. This along with your brand style board will be our continual reference point for all design decisions.
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Concepts and Sketches Meeting
Brand Identity Presentation
Refinements
Optional Add On: Collateral Suite Build Out (starting at $500)
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It’s time to sit back and enjoy the fruit of all our collaborative endeavors! We will send all print and digital files for your Brand Identity System for you to take and implement right away.
What comes in the Brand Identity System?
Brand Strategy One-Pager
Logo + Variation
Color Palette
Typography System
Brand Guidelines
Final Files
Other Services
Let us create a digital home for your brand that's not only beautiful but also functional and user-friendly. At Fig Studio, we work together with our clients to build out a comprehensive site map that then informs the design of the site.
Website Design
From packaging, stationery suites, and merchandise, The Fig Studio can assist with creating beautiful, functional layouts and take it all the way to a final printed piece by managing print vendors for you.
Collateral Design
It’s easy to find free icons to plug in. However, it’s important to remember that icons should family with your logo, your fonts and color palette. A custom set of icons will elevate your brand, while also quickly and easily relaying information.
Custom Icons
The One Concept Approach
We take the One Concept Approach to design because we believe more options do not mean a better solution. The approach is highly collaborative and the final design is never a surprise.
Refinements
Two rounds of refinement are included in each phase. Refinements are guided by the brand strategy and are not subjective decisions. Additional rounds will be quoted separately and will delay the schedule accordingly.
Scheduling
Your entire project timeline will be organized before we begin, so you know exactly when we will deliver items and when we need something from you.